MAGGIEMOO'S ICE CREAM AND TREATERY® ANNOUNCES NEW HOLIDAY ICE CREAM CAKE AND CUPCAKES

Debuting the new Winter Wonderland Cake, Caramel Pumpkin Pie Cupcake, Butter Pecan Pie Cupcake and Ho-Ho-Ho cupcakes

ATLANTA - November 19, 2009 - MaggieMoo's Ice Cream and Treatery® announced today the introduction of new holiday-themed ice cream cupcakes and a new Winter Wonderland Cake. The award-winning ice cream brand is the innovator of the ice cream cupcake and has expanded the line to include new designs and flavors for the winter season. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The holiday celebration will feature festive and delicious ice cream cupcakes, including: Caramel Pumpkin Pie Cupcake, Butter Pecan Pie Cupcake and the Ho-Ho-Ho cupcake trio, along with the existing signature cupcake line featured on Food Network. The Winter Wonderland Cake will round-out the celebration and sweeten the holiday spread this season. All cupcakes and cakes can be customized with any ice cream flavor, mix-in and topping to suit all occasions including birthday parties, bridal showers and tailgate parties.

"MaggieMoo's continues to expand its super-premium ice cream line to incorporate upcoming holidays and celebrations," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "Our cupcakes and cakes make great gifts for holiday parties and special occasions because of their delicious flavors and seasonal designs."

Ice cream cupcakes and cakes are available for online ordering at participating stores through www.maggiemoos.com, where customers can also sign up for MaggiE-Mail and become Facebook Fans to receive news, special offers and birthday surprises.

About MaggieMoo's Ice Cream and Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Media Contact:
Jessie Snider
Ogilvy Public Relations
404-881-2316
Jessie.Snider@ogilvypr.com

Steven Rice
Ogilvy Public Relations
404-881-2317
Steven.Rice@ogilvypr.com